Let's start with a name! Why Namu.Love? In my 20s, I produced hip hop concerts, and my production company was called "Namu Luv Productions". I chose "Luv" because I was in love with what I was doing. Fast-forward 25 years and the .love TLD became available for the first time in history, and I immediately knew I was going to get namu.love for my photography business. Why? Because I'm still in love with what I do! And with the domain being Namu.Love, it only made sense to re-brand to match the domain. I started with Namu Williams Photography when I first decided to pursue photography professionally because I knew many other photographers used their names as their brand. Then, when I switched my focus to only weddings, I wanted something more romantic, so I re-branded to Luv Story. That only lasted a couple of years, because I realized I missed doing event and portraiture too much. I switched to a more generic name that would allow me to provide wedding, event and portrait photography and also represented the country that I love so much: American Photographic. When I moved to Los Angeles a few years ago, I met a lovely, talented woman whom I briefly entered into a business partnership with. That business was called Golden Light Picture Company (still one of my favorite names), but alas, our working relationship was not meant to be, so I switched back to American Photographic. And now, here we are at Namu.Love. That's quite a bit of re-branding over 15 years!